Novint Pistol Grip

Novint Pistol Grip

Brand Design

Following the success of the Falcon’s packaging system, Novint asked Sulky to work on their next innovation – The Pistol Grip. The Pistol Grip is aimed at the booming first-person-shooter market and provides real-time game sensory feedback. The identity came first.

Sulky developed an identity system that was designed to feel hefty and solid while keeping a familiar feel for the gamer market. We wanted to convey that this is a permanent fixture that will be around and benefit users for a long time to come. We stayed with modern curves, type, and forms to keep a permanent and futuristic feel, while allowing for some aging and maturity with more layered presentations. We tried to create an identity that would stand on it’s own when placed anywhere, and once placed would feel complex and crafted.

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